TOM WEARING, COPYWRITER
ABOUT ME
For the last six years, I've written copy and created campaigns for some of the world's biggest B2B and B2C brands.
They include O2, Araldite, ServiceNow, Fujitsu, VMware, Sony, Salesforce, Sage and Lenovo.
I know how to tell the story of your brand in ways that get noticed - and sell.
I understand how to work with a designer, and create campaigns that help you stand out.
I enjoy presenting ideas and work, and I'll always argue the case for better creative.
And I'm happy doing the hard yards. Whatever stage you're at - research, concepts or writing - I won't be overawed by difficult asks or extra work.
I'll take the time to get to know you, your business and your customers.
I like working with clients and account teams.
I never reject a bad brief. I'd rather discuss and improve it.
I won’t flip out about honest feedback. I'll talk it through and make sure the next version is right.
ABM CONCEPTS
BRAND AND TOV
BUILDING A BRAND FOR TOMORO
Helping to create the new name, brand, tone of voice guide and web copy for a new careers support platform based in Ireland.
VIDEO AND EVENT SCRIPTING
O2 RESOLUTIONS
Concepting and writing an animated video to position O2 Digital Workplace as a valuable solution for a Construction industry ravaged by low productivity in the wake of COVID-19. We created animated characters for the O2 team, to bring message to life.
RED HAT EDGE MANUFACTURING
A quick visual explainer of how Red Hat's open-source technologies and industry knowledge can transform how industries work and win.
HOME FOR GOOD - WHO CARES?
Based on the stories of real children in care, this video brings the exceptional work of the charity Home for Good to life with colour, emotion and storytelling.
WRITING
O2 BUSINESS WHITEPAPER
"This document is fantastic. Well written, informed and very accessible. It’s spot on for O2 Business."
Jason English-Rees, Head of Words at O2 Business
FNALITY POSITIONING PAPER
Fnality is defining the future of cross-border payments for banks and businesses worldwide. I worked with their leadership team and product team to define their market position and make the case for decentralised finance.
ENHANCED INTERNET WHITEPAPER
An in-depth positioning paper to support the launch of a new Enhanced Internet solution for a global Internet Services client. I worked directly with product owners and the Marketing team, to research, plan, write and finalise the paper, end to end.
SERVICES
Tech blogs, research reports, whitepapers, B2B ads, brand websites, social. You name it, I've (probably) done it.
